Been sleeping on this mattress for weeks and wow Is an understatement!! This mattress is so good! Incredibly comfortable on both sides, perfect for the indecisive couple. If you are on the fence and can’t quite tell which level of firm or plush you need for a great nights sleep, this is absolutely the mattress for you. We’ve all been there. At the store and you think you’ve found the perfect one for you, only to be disappointed after using it for a few weeks. Well, with this mattress, that is not the case! The flippable dual feel core is a major breakthrough in that it has two different firmnesses in one mattress. Plush? Firm? How about both?! In the store shopping I generally gravitated towards the firmer side of medium, but after trying out each side of this one, the plush side is definitely the right choice for me. I would say that each side is just off center of the scale, not extra firm or super plush, but a noticeable difference from medium. This is also a pretty cool feature if you are using this for a guest bedroom, as the guest can pick the firmness level they prefer. The Cool Touch Cover along with the EverCool Fuze Gel Memory Foam has amazing temperature regulation that is especially nice for me, as I would normally get extremely hot on a typical mattress and would have to constantly uncover, the. Cover back up in a never ending cycle that did not promote a good nights sleep. This feature alone has increased the quality of my sleep exponentially. No more waking up with some random sore limb or back pain. The 11 inch thickness accepts all of the standard sheets that we already had, so no need to buy any extra deep or special sheets. The packaging is also an amazingly convenient feature, especially if you have to get it up or down stairs, or through any small doorways as it comes in a relatively compact box that is very easy to transport. Overall I could not be any happier with this mattress and we recommend it 100%!!